Social Marketing

What is "Social Marketing"?
Social marketing is an approach used to achieve and sustain behaviour goals on a range of social issues.
While definitions vary, three key elements commonly appear:
  1. Its primary aim is to achieve 'social good' (rather than commercial benefit), with clearly defined behavioural goals.
  2. It is a systematic process phased to address short, medium and long-term issues.
  3. It uses a range of marketing techniques and approaches (a marketing mix). In the case of health-related social marketing, the ‘social good’ can be articulated in terms of achieving specific, achievable and manageable behaviour goals for improving health and reducing health inequalities.
Social Marketing is marketing that improves people's lives.  The primary purpose of social marketing is to help achieve improvement in the lives of people.
 
Social Marketing is an approach that is increasingly being used tgo achieve positive impacts on the behaviour of individuals and groups, and to help sustain these over time.
 
Social Marketing is:  the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals, for social or public good.
 
Health-related social marketing is: the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals, to improve health and reduce health inequalities.
 
For more information on Social Marketing, please follow this link to the National Social Marketing Centre